Toy Retailers Association Top 12 Chart

Posted 26 October 2011 - By Mike Green

Toys Retailers Association Stock

The UK Toy Retailers' Association have drawn up their predicted top 12 toys for Christmas 2011. A showcase event in London today is showing off the 'Dream Dozen' toys to the media.

In no particular order, the list of toys and their recommended retail prices:-

  • LeapPad Explorer - £78.99
  • Kidizoom Twist - £49.99
  • Monster High Lagoona's Hydration Station - £39.99
  • Doggie Doo - £24.00
  • Fijit Friends - £54.99
  • Fireman Sam Pontypandy Rescue Set - £29.99
  • Ninjago Fire Temple - £89.99
  • Lets Rock Elmo - £69.99
  • Milky the Bunny - £59.99
  • Moshling Tree House - £19.99
  • Nerf Vortex Nitron Blaster - £44.99
  • Star Wars Ultimate Force Tech Lightsaber Assortment - £39.99

For 45 years the Toy Retailers Association have been making their predictions which this year saw the introduction of childrens votes to assist with the drawing up of the list. Stricter EU rules now mean that importers must ensure that the toys they bring into the European Union are safe.

Included in the list is the LeapPad Explorer which is currently experiencing stock shortages in the UK. Manufacturers can often find it difficult to predict how many units of an item they need to produce to satisfy demand and fulfill stock demands. On one hand they don't want to produce to little but also they don't want excess stock which they cannot shift. Both scenarios can ultimately affect profits. Decisions are made much earlier in the year, but if they get it wrong in the case of too little stock, it takes time to increase production and ship items around the world. Time that desperate parents with Christmas looming, cannot afford.

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